How Many Cybertrucks Have Been Sold
Tesla’s futuristic Cybertruck has been one of the most talked-about electric vehicles since its reveal. With its bold design and high-tech features, it inspired massive early hype with over a million reservations. But the question remains: how many Cybertrucks have actually been sold? Understanding the real sales figures especially in light of production challenges, recalls, and shifting marketing strategies is important for anyone watching Tesla’s journey in electric pickups.
Early Reservations vs. Actual Deliveries
Record-breaking Preorder Numbers
When Tesla unveiled the Cybertruck in late 2019, it claimed to have received over a million reservations, each backed by a refundable deposit. This immense early interest showcased consumer curiosity and excitement around its futuristic design and promised capabilities.
Delivery Start and Initial Rollout
Actual production began in late 2023, with deliveries to buyers commencing shortly afterward. Despite the manufacture of Stainless-steel exteriors and complex parts, Tesla began fulfilling orders far fewer than the initial reservation count.
How Many Cybertrucks Have Been Sold?
2024: First Year of Sales
Estimations from Kelley Blue Book and Cox Automotive indicate that Tesla delivered approximately 38,965 Cybertrucks in the U.S. in 2024, making it the top-selling electric pickup that year.
Cumulative Figures into Early 2025
By March 2025, Tesla recalled all Cybertrucks built through February, totaling about 46,096 units effectively revealing the total delivered by that time.
Globally, estimates suggest total deliveries fall between 40,000 and 50,000 units as of early 2025.
Quarterly Breakdown in U.S. Market
- Q1 2024: Around 2,800 units sold.
- Q2 2024: Roughly 8,755 sales, with Cybertruck becoming the best-selling EV pickup in the U.S..
- Q3 2024: Deliveries reached 16,692 units making it the third best-selling EV overall.
- Q4 2024: Sales dipped to 12,991 units (a 22% drop from Q3).
- Q1 2025: Around 6,406 units sold, trailing behind Ford F150 Lightning.
Challenges Impacting Sales
Price Increases
Initial promises of a base price under $40,000 didn’t materialize. The production Dualmotor model started around $80,000, with higher-trim Cyberbeast models exceeding $100,000. Higher costs dampened demand.
Polarizing Design
The stainless-steel, geometric design drew attention but also divided opinions. Some buyers embraced its bold look, while critics felt it wasn’t practical for everyday use.
Recalls and Quality Issues
All 46,096 Cybertrucks sold through February 2025 were recalled over issues including adhesive trim failure, accelerator pedal defects, and windshield wiper malfunctions. Frequent recalls eroded consumer trust.
Shifting Marketing Strategy
To improve appeal, Tesla pivoted from space-age marketing to a more utilitarian image showcasing towing capacity and ruggedness to compete with conventional trucks.
Comparisons with Rivals and Projections
Competing Electric Trucks
- Ford F150 Lightning: Sold over 7,000 units in Q1 2025.
- Rivian R1T: Approximately 1,700 units in the same period.
Although the Cybertruck led U.S. EV pickup sales in its launch year, market share declined in 2025.
Production vs. Ambition
Elon Musk had projected annual Cybertruck sales of up to 250,000 units. Production goals were later revised to around 120,000 annually, but actual output lagged far behind Q1 2025 output was only about 21% of that target.
Why These Numbers Matter
Tesla’s Market Strategy
Cybertruck sales and production affect Tesla’s broader EV strategy and future investments at its Austin Gigafactory. Weak demand may slow expansion plans.
EV Adoption Trends
Cybertruck’s performance offers insights on consumer readiness to adopt edgy EV designs versus practical, traditional models. Its mixed reception reflects broader shifts in the electric truck market.
Investor and Brand Confidence
Sales shortfall, recalls, and inventory build-ups have weighed on Tesla’s stock and public perception. In April 2025, Forbes labeled Cybertruck a major flop in the industry. The accumulated unsold inventory estimated over 10,000 units has caused logistical and financial strain.
What’s Next for Cybertruck?
Rebranding for Utility Buyers
Tesla is refocusing marketing to target traditional truck customers, highlighting functional attributes like towing and durability. This could broaden appeal beyond early adopters.
New Trim and Pricing Options
A more affordable rear-wheel-drive version is expected in 2025, which may help boost sales while diversifying the lineup.
Global Expansion
Deliveries have begun in Canada and Mexico, with international rollouts planned. Growth in overseas markets could help improve total sales numbers.
So, how many Cybertrucks have been sold? As of early 2025, approximately 46,000 units have been delivered globally, with nearly 39,000 sold in the U.S. during 2024. While it topped the U.S. EV pickup market in its launch year, the Cybertruck has faced slower demand, recalls, and growing inventory. Tesla’s revised strategies new trims, utility-focused branding, and expanding markets aim to turn around its fortunes. The numbers to watch in 2025 will be whether Cybertruck can crank through production, regain consumer trust, and build momentum beyond the early hype.